Authors

Indices of Search Queries

The research deals with the development of methodology that helps to rate the results of search engine optimization. The results are defined by two types of search queries: according to the field of search (institutions of high education) and according to the name of an institution. In the work the sites of higher education institutions in Samara region are analyzed.

Auditing the technical component of regional university site

Methodology for assessing the quality of the various internet marketing tools to attract and retain visitors to sites of universities is considered. Evaluation parameters have been selected and evaluation criteria is suggested. The sites of higher education institutions in Samara region are analyzed.