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Degree
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Bachelor Department of Business Technologies, Faculty of Business Management, Vilnius Gediminas Technical University
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E-mail
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darja.kurojedova@gmail.com
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Location
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Vilnius, Lithuania
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Articles
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Advertising spreads very fast on social networks, forums and similar communication sites. In 2013,
the online social media tools were used by 38.3 per cent of companies, and this number is constantly
growing. This article deals with the online marketing, social networking and brand concepts.
It analyses specific characteristics of a brand and social networking as well as their significance.
Based on the example of the brand Vytautas, the success factors of the brand on social networks
are set. Consumer opinions on the importance of social networks for promoting the brand are
assessed. The analysis employs the following methods: the biometric Eye Tracking analysis and
multiple criteria assessment method.
Read more...
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