Authors
Dolzhenko A.
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Degree
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Dr of Economics, Associate Professor, Rostov State University of Economics |
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E-mail
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doljenkoalex@gmail.com |
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Location
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Rostov-on-Don |
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Articles
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Fuzzy model for assessing the quality of the portal of the university for effective promotion of educational services
Web technologies and e-marketing provide universities with new opportunities to organize more
effective interaction with consumers of educational services. The website of the University becomes
an effective marketing tool for attracting consumers of educational services and forming a positive
image of the University in the conditions of growing competition. In the process of development and
implementation of educational websites, there is a problem of determining the most effective methods
of organization and online promotion of websites in order to use them as a marketing tool to attract the
greatest number of potential applicants to the University. The main problem that limits the possibility
of using the educational website as an effective e-marketing tool is the lack of procedures for evaluating
the quality of the portal. The quality of the website is a determining condition for attracting new
users and assuring the satisfaction and loyalty of potential and existing consumers of educational services.
Therefore, the development of a quality assessment system for an educational website becomes
an important requirement in the organization of user feedback for continuous improvement of marketing
communications of the educational institution. The article introduces a model for assessing the
quality of the University website for effective promotion of educational services, and a method that
use expert estimation and fuzzy logic.
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Quality analysis of information system microservices based on fuzzy modelThe paper deals with the analysis of the microservices architecture quality, which is one of the fundamental
software trends to the development and maintenance of modern information systems. The selection
of the optimal set of microservices implementing information system business processes with a
given level of service quality is an important task to improve the efficiency of the system. The solution
of this problem occurs under conditions of high uncertainty due to the lack of data, the complexity of
the description of the functional relationships, that determine the quality of microservices assigned to
business tasks of information system. Integral assessment of the quality of microservices depends on
functional (qualitative) and non-functional (quantitative) parameters, which adds complexity to the
solution of this problem. Existing approaches to the problem do not fully take into account all the factors
that determine such a choice. Implementation of continuous delivery of software components for
dynamic business processes can be carried out by different sets of microservices, the optimal choice,
and composition of which is a complex multi-alternative task. A fuzzy model is proposed for the selection
of a set of microservices with specified levels of service quality. An example shows the possibility
of the microservices-based architecture quality assessment using a fuzzy approach.
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