Key words
cloud services, intangible assets, goodwill, methods, models, investment, capital rationing
articles
The author:
Maksimov K. Published in
№ 2(68)
29 april 2017 year
Rubric: Business information systems
Rubric: Business information systems
Decision making use of cloud services methods for evaluating the intangible benefits and rationing of capital
Though for the last years «cloudy» services gained popularity at the enterprise. Providers offers
many various models of cloud computing, for example IaaS, PaaS, SaaS, but often don’t give proof
why cloud services implementation in the company make more effectiveness business. This article
discusses whysome enterprises have different costs, even when other conditions are equal and how
company can use cloud service for rise goodwill value. Discusses there are many methods for determination
of the goodwill value, but none of them has not been adopted in the Russian legislation yet.
Reveals differences in the approaches to assessing the business reputation of the company and determined
the optimal cloud service pricing model, taking into account the company’s needs in intangible
assets. We investigate different models for assessing the effectiveness of cloud services in the company.
Is developing a model for the adoption of decisions on the use of cloud services in the period
of limited resources by capital rationing. The basic points in the method of effective implementation
of cloud services in the company.
The author:
Maksimov K.
Degree:
Postgraduate Moscow University for Industry and Finance «Synergy»
Location:
Moscow
